The vulnerability identified as CVE-2025-14609 affects the Wise Analytics plugin for WordPress, versions up to and including 1.1.9. It stems from a missing authorization check (CWE-862) on the REST API endpoint '/wise-analytics/v1/report'. This endpoint fails to verify the capabilities of the requester, allowing unauthenticated users to send requests with a 'name' parameter and retrieve sensitive analytics data. The exposed data includes administrator usernames, login timestamps, visitor tracking information, and business intelligence metrics. The vulnerability is remotely exploitable over the network without any authentication or user interaction, increasing its risk profile. The CVSS v3.1 base score is 5.3, indicating medium severity, primarily due to the confidentiality impact while integrity and availability remain unaffected. No patches are currently linked, and no known exploits have been reported in the wild. The vulnerability could be leveraged by attackers to gather intelligence on site administrators and visitor behavior, potentially facilitating further attacks such as targeted phishing or credential stuffing. The root cause is the lack of capability checks in the REST API implementation, a common security oversight in WordPress plugins that expose sensitive data via REST endpoints. Detection requires monitoring REST API access logs for suspicious unauthenticated requests to the affected endpoint. Remediation will involve the plugin developer releasing an update that enforces proper authorization checks, but until then, administrators must rely on access restrictions and monitoring.

For European organizations, the exposure of administrator usernames and login timestamps can facilitate targeted social engineering or brute-force attacks against privileged accounts. Visitor tracking and business intelligence data leakage may violate privacy regulations such as GDPR, leading to potential legal and reputational consequences. Organizations relying on Wise Analytics for sensitive operational insights risk unauthorized disclosure of competitive or strategic information. Although the vulnerability does not allow modification or disruption of data, the confidentiality breach alone can have significant downstream effects, including loss of trust and compliance violations. Small and medium enterprises using WordPress with this plugin may be particularly vulnerable due to limited security monitoring capabilities. The lack of authentication requirements means attackers can exploit this vulnerability remotely without prior access, increasing the attack surface. However, the absence of known exploits in the wild suggests the threat is currently theoretical but should be treated proactively to prevent future exploitation.

1. Immediately restrict access to the '/wise-analytics/v1/report' REST API endpoint by configuring web application firewalls (WAFs) or server-level access controls to allow only trusted IP addresses or authenticated users. 2. Disable or uninstall the Wise Analytics plugin if it is not essential to reduce the attack surface until a patched version is available. 3. Monitor web server and WordPress REST API logs for unusual or repeated unauthenticated requests targeting the vulnerable endpoint. 4. Implement strict WordPress user role and capability management to minimize exposure of sensitive plugins and data. 5. Stay updated with the plugin vendor’s announcements and apply security patches promptly once released. 6. Consider deploying security plugins that enforce REST API authorization checks or limit REST API exposure. 7. Conduct internal audits of analytics data access and review compliance with GDPR and other relevant privacy regulations. 8. Educate administrators about the risks of exposing sensitive data via plugins and REST APIs and encourage best security practices.